The Art of Balancing Quality and Price2019-11-21
In the second part of our series on inclusive luxury and its importance to our brand, we discuss finding the right balance between price and quality, and the ways in which a direct-to-consumer model helps us do so.
When it comes to budget and deciding what is or isn't expensive, each shopper has a unique perspective. We've seen seen that unfold in real time with the amazing array of women we're proud to call gaux girls: For every shopper who slips off a pair of designer heels and is amazed by the price and comfort of our shoes, there's another who will pen a heartfelt note about how she's saving up for another pair from Margaux.
The idea of price inclusivity is a key component of the Margaux story, yet defining those two words isn't an easy task. From our earliest days, we focused on crafting the highest quality shoe at the lowest possible price. We wanted to build a wardrobe of shoes that would feel amazing all day long, wear beautifully, and stand the test of time. So, we paved our own way to bring heritage-quality product to you for a fair price—and significantly less than the famous brands we grew up lusting after.
So, how do we do it? There's no perfect solution. Instead, we focus on taking a thoughtful approach to each and every element of our design and manufacturing process:
- We maintain a tightly curated collection of styles, allowing us to focus on timeless silhouettes and perfecting those. We flirt with trend through limited editions, but do not design silhouettes likely to flame out quickly: When we introduce a new silhouette, it's with the intention that it will stay with us for seasons to come.
- We work directly with a small, family-owned factory in Spain that allows us to remain close to the process and produce in smaller quantities—meaning more agility to respond to customer feedback and less inventory waste.
- We remove the middle man (and the typical retail markup), opting to sell directly online or in our own, jewel-box retail spaces.
- We committed to price integrity early on, working on a model that doesn't discount. Our shoes are priced to reflect the work that goes into them, and we want shoppers to be comfortable buying without worrying that a sale could be right around the corner.
The conversation on inclusive luxury isn't over. Dive into our thoughts on size inclusivity here, and stay tuned for a look at what we're doing to create an environment welcoming to all.