Why We're Supporting the Equal Justice Initiative

A quote from Dr. Martin Luther King, Jr. at the entrance of the Memorial for Peace and Justice, a museum and memorial made possible by the Equal Justice Initiative. 

No one organization is more deserving than others in this moment: What matters more is putting your dollars to work through an organization that resonates with you. While we have conversations internally around how we can effect change, we have chosen to take the immediate step of donating 10% of sales to the Equal Justice Initiative (EJI), a non-profit human rights organization based in Montgomery, Alabama that has provided legal representation to incarcerated people since 1989. In addition to litigating, EJI has worked to challenge our long history of racial injustice through advocacy and community education.

We're encouraging our community to give what you can, where it feels right (including donating directly; here is where you can send funds to EJI).

Below, a few highlights that only scratch the surface of the incredible work EJI is doing.

  • They provide direct legal representation to over 100 condemned men and women currently sitting on Alabama's death row.
  • They have secured reduced sentences for over 40 juveniles originally sentenced to life imprisonment without parole. 
  • They challenge inhumane and abusive prison conditions through education, litigation, and advocacy. 
  • They provide re-entry services to clients coming out of prison.
  • They began the Community Historical Marker Project to mark locations where devastating violence once took place.
  • They opened the Legacy Museum and the National Memorial for Peace and Justice in Montgomery, Alabama in 2018,  the country's first comprehensive memorial dedicated to thousands of victims of racial terror lynchings between 1877 and 1950.
  • They inspired the film Just Mercy, a true story about EJI's founder, Bryan Stevenson, and the organization's work in confronting injustice.