Modern Muse - Laura Gelfand2020-12-07
When we reflect on the brand we’ve built, one thing is abundantly clear: We wouldn’t be anywhere without the strong, passionate, intelligent women who have inspired us since day one. We are constantly looking for new and unique ways to champion their individual voices—and one such way is our new series, Modern Muses.
A celebration of style, taste, and intentional living, a Modern Muse inspires us to dream, create, and pursue a beautiful life. She is part connoisseur and part artist, graced with a discerning eye and a knack at unearthing the best of the best.
If you've noticed a whimsically embroidered cashmere sweater speckled with sparkles and stars, you've seen Le Lion in the wild. Laura Gelfand's dreamy line started with personalized sweaters and has grown to include a whole matter of musts—including the rich blue Liberty floral masks she created in collaboration with us!
Her fashion education was traditional—and not. After growing up style-obsessed, she landed a job in Ralph Lauren's accessory department and spent over three years learning the ropes. "It was an incredible place to start out and has definitely continued to influence a lot of what I do. After I left I went to Parsons to complete an intensive two-year fashion program—it was the most valuable education I received in terms of being applicable to my actual career."
It was a favorite sweater she found herself wearing nearly every day that eventually made the idea for Le Lion come roaring in.
"It had a burst of sequins on the left chest and there was something about it that just felt really special to me, but I couldn’t seem to find other sweaters like it except for way outside of my budget!" she explained. "One day it hit me over the head as I was walking home from work, and I thought 'Why don’t I make these!?!?' I wanted to put something into the world that people could connect with, create, hold on to, and even pass down. The idea of something heirloom-like and old-world has always been at the core of the brand."
Here, her favorites.
Shoe for day:
"The Pointe—feminine and comfortable!"
Shoe for night:
"The Downtown Boot is perfect for dining outdoors."
"My maternal grandmother had the most fabulous style! I'm also obsessed with everything Elsa Schiaparelli."
Bedside table must:
Buly 1803 hand cream and Blistex Medicated Lip Balm
"Believe it or not I don't ever write anything down! I'm not a notebook person—but if I were, I would find a sparkly one."
"The Printery has the most beautiful stationery and incredible archives."
Organization to support:
"Le Lion has supported numerous organizations over the past several months, and I'm proud to say that we've donated over $20,000 from our Le Mask sales. A little goes a long way so I really like to donate to different organizations monthly to make small impacts in any way we can."
Place to travel to:
"Paris, oh how I miss Paris!"
Way to unplug:
"Good old Real Housewives of anywhere and a glass of wine."
"Ranch Water! Casamigos, Topo Chico mineral water and limes."
"Kill them with kindness!"
"It's impossible to choose one—I am film obsessed. But a few of my all-time favorites are The Sting, Gigi, Annie Hall, and the Sex and the City movies."
Shop her picks: The Pointe in Pink Pique, here; Casamigos Tequila, here; The Printery notepad, here; Buly 1803 hand cream, here; Biologique Recherche P50, here; Margaux x Le Lion Le Mask, here; The Downtown Boot in Black Calf, here
Photos by Kirsten Francis