The Mood Board: The Penny


Designing something new is truly a journey. In this series, Alexa shares some of the thoughts and images referenced when moving an idea into reality (learn about the construction specifics in Sarah's design notebook). 

"Our smartest shoe yet is inspired by the brilliant women who have paved the way and made this world a better, more beautiful place. It's dedicated to the talented, courageous women pictured on our pinboard below (like Joan Didion, Maya Angelou, Hilary Rodham Clinton, Alice Walker, Ruth Bader Ginsburg, Audrey Hepburn, Jane Fonda, Dorothy Dandridge, and Angela Davis.)

"It's a shoe to go places in, to stride and march and climb ladders in. We envisioned it being worn by women as they push boundaries, pursue their passions, and fight for what they believe in. 

"The thoughtfulness of the design and construction mirrors that of the women we dream of wearing it. Those are the women who inspire us to do what we do—this shoe is an ode to them."

Shop The Penny here.